A key fact of digital marketing is that it is highly targeted and data-driven, allowing for personalized customer experiences that can lead to better results than traditional marketing. Search engines are the starting point for most online experiences, making SEO and other search-related strategies crucial for visibility, and mobile devices now account for a dominant portion of website traffic. 

Key facts about digital marketing

• Over 80% of consumers search online before making a purchase — showing how vital digital visibility is for every business.

• Businesses using SEO are 13 times more likely to see a positive ROI than those that don’t.

• Social media marketing can increase brand recognition by up to 91% when used consistently.

• Email marketing still delivers one of the highest returns — around $36 for every $1 spent.

• Video content is shared 1200% more than text and images combined — making it the most powerful engagement tool.

• Mobile marketing drives nearly 60% of all online traffic, so mobile-friendly strategies are essential.

• Pay-per-click (PPC) ads can boost brand awareness by up to 80%.

• Content marketing generates 3 times more leads than traditional marketing while costing 62% less.

• Personalized marketing increases conversion rates by up to 20%.

• Analytics tools help track every click, impression, and conversion — ensuring full transparency and measurable growth